Storyboards - Miss Georgiou

A storyboard itself shares the role of ordering the various shots within the video in a sequence that both matches the progression of the song plus the on-going narrative. The story board for any type of media filming is used in order to plan the footage so that it is clear for the crew members to follow; this develops the efficiency within filming. Key aspects of the shots that are planned are the location, editing, cinematography, mes en scene and other components. Another way in which the use of a storyboard benefits the production of a video is by its organisation of timing; the storyboard outlines the timing within each shot, making sure it matches the music. This is highly beneficial in post production as we piece together footage. Finally, the storyboard also allows us as a group to develop our overall ideas for the video and meet the requirements of the target audience and dance genre conventions. It meant that we could get a conclusive idea of the different effects that our selected micro elements may have upon the audience.

Research was key within the development of the storyboard. We felt that input from both other media products and the target audience themselves allowed us to vastly improve the planning of our video in a way that would potentially make it successful. Firstly, primary research was used in the format of a questionnaire aimed towards getting the opinion of the target audience in order to further develop the video in a way that would appeal to the viewer and meet the requirements of the artist. This was massively influential within the planning of the micro elements as we shaped our storyboard in a way that would comply to the needs of the selected audience. We did this by incorporating factors that were seen preferred in the survey into the storyboard itself. This consisted of aspects such as a an inspirational yet relatable work setting and theme, a conventional use of club settings plus strobe lighting, a use of narrative and other selected elements of the video. We felt that this reference to the primary research will have vast benefits when aiming to relate and appeal to our target audience throughout the music video. Additionally to this we also used secondary research in the development of our storyboard. This included the analysis of various other dance music videos. We took aspects of conventional and successful dance videos in order to help present the conventional dance artist within our music video. Aspects of artist presentation and conventional uses of micro elements were taken from other dance videos; this included things like relatable setting, extravagant club settings and the use of neon/strobe lighting effects. Overall, it was clear that secondary research helped us aim towards appealing to dance conventions within our planning.

Creating the storyboard as a group allowed us to share ideas and concepts in order to develop a rounded view upon the use of micro elements in relation to the target audience and dance conventions. Although constantly referring to the primary and secondary research, the group and I were able to input various innovated ideas that helped appeal to the target audience and comply to dance conventions. We specifically wanted a variety of shots and editing techniques which we managed to add to the storyboard in order to make sure the video wasn't too repetitive. Also, we saw detail within mes en scene as vital due to its benefits within the clarity of the production itself plus the portrayal of numerous concepts and conventions. Overall, however, the main focus of the groups thoughts was the artist presentation and the reference to our younger target audience who had to be addressed throughout, these two aspects had great influence upon the storyboard itself.

As a pair my partner and I decided upon designating various roles within the planning and the creation of the story board to each other in order to balance out the responsibility. I was seen to do the timings of the shots in order to make the filming more efficient and the footage match the song. In contrast my partner was seen to do the drawings within the storyboard as we felt he was better at presentation the different cinematography needed. We decided upon doing the content for each shot as a pair in order to get rounded views upon the use of different micro effects. This meant that we could incorporate shared ideas and research into the video, again balancing the responsibility. My partner and I were seen to cooperate well in the planning of the filming as we both shared similar ideas for the micro elements needed, plus a similar understanding of the dance conventions and the plot of the video. This meant that we created the storyboard with great efficiency.